Creating Brand Recognition
One of the things that helped me create recognition of my singer/ brand through out the package was researching on how I can actually do so. This video in particular, although quite short, but had a lot of useful information in it that came to use.
I created brand recognition and flow by doing a few different things:
- Using the same font for the title 'Most Girls' on the magazine advert and on the website
- Using the same font for 'Neelum Joshi' on both platforms
- I went for a white and black, monochromatic and neutral theme across both platforms
- The theme was quite stylish and clean, which makes it easy for people to recognise the brand on every platform because it will have the same theme
- I used the same image for the advert and the website but edited it differently
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